Bill Mackanic, owner of Mackanic Media, began his career in motion pictures at an early age. After being voted “Most Artistic” in high school, Bill continued his education studying Film and Television Production at The American University in Washington, D.C. He later graduated with a Bachelor’s Degree in Communications from Seton Hall University. After freelancing in theater and television production, he procured a full-time position with Cablevision’s Optimum Television Network, where he honed his production skills for over 15 years. Starting as a Production Assistant, he worked his way up to eventually being promoted to Senior Producer Director. Bill now lives his lifelong dream of running his own video production company, leading some of the most talented production teams in the industry.
In recent years, capturing video has gone from a niche activity to a mainstream occurrence. In fact, approximately 500 million people are watching Facebook videos daily. YouTube has over a billion unique users, and its reach is higher among young Americans than any single cable network. From 2014 to 2015, the amount of time people spent watching YouTube videos increased by 60 percent, and the number of people watching has increased by 40 percent. According to the Cisco Visual Networking Index, 80 percent of consumer Internet traffic will be video content by 2019.
These are some pretty impressive stats and, with the rise of smartphones and tablets, business owners are now taking advantage of this technology. With better broadband, videos are taking their place on their companies’ websites. Facebook, Twitter and LinkedIn accounts link to free websites like YouTube and Vimeo. Companies are learning that online video increases consumer engagement and interaction, and also increases subscribers, fans and followers. This helps reduce marketing costs while increasing website traffic at the same time. It’s a win-win!
We filmed a video about our Yale Day of Service efforts in NJ. The project was handled by Bill Mackanic of Mackanic Media. Bill has turned out to be an excellent partner who produced a great product.
Bill Mackanic was referred to us by another of his clients. I cannot say enough about how pleased we are at DSW Homes with his help. Bill is a real pro. He is very creative. He and his staff have done many different types...
I worked with Mackanic Media on a project for the American Red Cross. Bill and his team were outstanding and the end product was wonderful! They were reliable, professional, cooperative and creative...
AMERICAN RED CROSS
My company Move n Art, Art for your TV, has been working with Bill Mackanic of Mackanic Media for the last year. Bill has helped my new company tremendously in that time. His knowledge and expertise of the media...
MOVE N ART
I would recommend Mackanic Media to anyone looking for a high-quality video with a personal touch. Bill is extremely professional, takes the time to provide a quality product, and is extremely reasonable and easy to work with...
It took us time and a lot of consideration to decide to buy airtime on Cable Television. We knew costs would be substantial, therefore, our commercial had to be a really good one – right out of the box...